Safe & Reliable

Your data protection is our top priority

At u7778, your personal information is protected under SSL encryption and a strict privacy policy — without compromise.

Last Updated: January 2026

Privacy Policy Introduction

u7778 operates a safe and trusted online gaming platform for players in Bangladesh. This privacy policy explains in detail how the personal information you provide while using our services is collected, stored, used, and under what circumstances it may be shared with third parties.

Please read this policy carefully. By using any service of u7778, you are considered to have accepted the terms of this policy. This policy is an integral part of our Terms & Conditions.

u7778 reserves the right to change or revise this privacy policy at any time. Before any changes take effect, we will notify you by updating the date on this page. We therefore recommend visiting this page regularly.

SSL Encryption

All your transactions and data transfers are secured with industry-standard SSL encryption.

Data Protection

Your personal information is never sold or transferred to unauthorized third parties.

Transparent Use

Your information is used only for the purposes clearly stated in this policy.


What Information We Collect

u7778 collects certain personal and technical information to provide services on its platform. The details are outlined below:

2.1 — Information You Provide

During account registration and use, you directly provide us with the following information:

  • Full name and date of birth (for age verification — only for those aged 21 or above)
  • Valid email address
  • Mobile number
  • Password (stored in encrypted form — we never see your plain-text password)
  • Payment-related information — such as bKash, Nagad, Rocket, or Upay account numbers
  • National ID card or passport details for identity verification (if applicable)

2.2 — Automatically Collected Information

When you use our website or app, the following technical information is recorded automatically:

  • IP address and device identification information
  • Browser type and operating system
  • Time of site access and time spent
  • Pages viewed and navigation patterns
  • Cookies and session data
  • Referral source (which site you came from)

2.3 — Transaction Information

A detailed record of every financial transaction on your account is maintained, including:

  • Deposit and withdrawal history
  • Betting records
  • Bonus issuance and usage details
  • Transaction date, time, and amount

Use of Collected Information

u7778 uses collected information only for specific and legitimate purposes. No information is used in an irrelevant or unauthorized manner.

3.1 — Service Operation & Improvement

  • Creating and managing your account
  • Processing deposits and withdrawals (via bKash, Nagad, Rocket, Upay)
  • Issuing and tracking bonuses and promotions
  • Managing the VIP program
  • Improving platform quality and user experience
  • Testing new games and features

3.2 — Security & Fraud Prevention

  • Detecting and preventing unauthorized access and fraud
  • Complying with anti-money laundering regulations
  • Ensuring age verification and responsible gaming
  • Identifying multiple accounts belonging to the same person

3.3 — Customer Support & Communication

  • Providing 24/7 live chat and email support
  • Resolving your queries and complaints
  • Sending important account and security-related notifications
  • Sending relevant promotional information with your consent

3.4 — Legal Compliance

u7778 may be required to retain and provide information to comply with applicable laws, regulations, or court orders.


Sharing Information with Third Parties

u7778 never sells your personal information. However, in the specific circumstances below, certain information may be shared with trusted partners:

4.1 — Payment Processors

Necessary information is shared with payment service providers such as bKash, Nagad, Rocket, and Upay to complete your financial transactions. This sharing is limited strictly to the purpose of processing transactions.

4.2 — Technology & Software Partners

Gaming software providers (such as Pragmatic Play, Evolution Gaming, PG Soft, JILI, Spribe, Ezugi, Microgaming, NetEnt) may have access to certain technical data to run their games on the platform. This information is not personally identifiable.

4.3 — Legal Authorities

Information may be transferred to competent authorities to fulfill valid legal orders or applicable legal requirements. Such transfers strictly follow legal process.

4.4 — With Your Consent

Outside of the cases above, we will obtain your explicit consent before sharing information with any other third party.


Cookies & Tracking Technologies

The u7778 website and app use cookies and similar technologies. Cookies are small text files stored on your device that help improve your browsing experience.

5.1 — Types of Cookies

  • Essential Cookies: Essential for maintaining login sessions and ensuring security. Without these, the site cannot function properly.
  • Functional Cookies: For remembering your preferences and settings — such as language preference or theme.
  • Analytical Cookies: Collect anonymous statistics about site usage that help us improve our services.
  • Marketing Cookies: For showing relevant ads and promotions (only with your consent).

5.2 — Cookie Controls

You can manage or delete cookies at any time through your browser settings. Please note that disabling certain essential cookies may limit some functionality of the site.


Our Data Security Measures

u7778 places the highest importance on the security of your personal information. We apply industry-standard technical and organizational security measures, which include:

  • SSL/TLS Encryption: Every data transfer between your browser and our servers is encrypted.
  • Secure Data Storage: Sensitive information is stored in encrypted form on secured servers.
  • Access Controls: Only authorized personnel can access your information, and only when necessary.
  • Regular Security Audits: Our systems undergo regular security testing.
  • Firewall & Intrusion Detection: Unauthorized access attempts are automatically detected and blocked.
  • Staff Training: All our staff are trained in data privacy and security.

While we ensure the highest level of security, no one can guarantee 100% security for data transmitted over the internet. It is therefore also your responsibility to keep your account password confidential and to contact us if you notice any suspicious activity.


Data Retention Period

u7778 does not retain your personal information longer than necessary. The retention period depends on the type of information and the purpose for which it is used:

  • Account Information: For as long as the account is active, and for any period required by applicable law after the account is closed.
  • Transaction Records: Retained for the period required by applicable legal and financial regulations.
  • Customer Support Communications: For a specified period for issue resolution and quality assurance.
  • Marketing Consent Data: Until you withdraw your consent.
  • Log Files & Technical Data: Retained for a short period for security and system improvement purposes.

Once the need for retention ends, information is securely deleted or anonymized in a way that makes it impossible to identify you.


Your Rights & Controls

At u7778, you have certain important rights over your own information. We respect these rights and help you exercise them.

8.1 — Right to Access

You have the right to know what information we hold about you. Upon request, we will provide a summary of the information we have stored about you.

8.2 — Right to Correction

If any information we hold about you is incorrect or incomplete, you may request a correction. Keeping accurate and up-to-date information is necessary for our mutual benefit.

8.3 — Right to Withdraw Marketing Consent

You may withdraw your consent to receive promotional messages at any time. However, important service-related notifications will continue to be sent.

8.4 — Right to Close Your Account

You may request to close your account at any time. Even after account closure, some information will be retained for a set period to fulfill legal requirements.

To exercise these rights, contact our support team at: [email protected]


Protection of Minors' Information

u7778's services are strictly for those aged 21 or above only. We do not knowingly collect any information from persons under the age of 21.

An age verification process is followed during account registration. If we have reason to believe that a minor's information has been collected unknowingly, we will immediately close that account and delete the associated information.

If you become aware that a minor is using our platform, please notify us at [email protected].


Policy Changes & Updates

u7778 may periodically review and update this privacy policy. Amendments may be required due to changes in the scope of services, technological developments, or legal changes.

For significant changes, we will:

  • Update the date on this page;
  • Send a notification to your registered email;
  • Display a notice on our platform.

Continued use of u7778 after changes are made will be considered acceptance of the updated policy. We therefore recommend visiting this page periodically.


Privacy questions?

For any questions about this privacy policy or your personal information, please contact our support team. We are available 24/7 to assist you.

Support is available in both Bengali and English